Custom exhibition stands allow for the massive WOW factor that clients are looking for. Most of the elements on the stand are designed specifically for that installation, in-line with the client brief, the budget, as well as the look & feel of the brand being displayed. Custom stands can be designed in modules to allow for rebuilds and can also "shrink" or "grow" to accommodate different spaces and configurations for re-builds.  Custom stands do generally require larger budgets but they are wonderful to create maximum impact, a unique look and feel and to represent a brand and what it stands for.